
Who We Are
We are a coalition of regulated manufacturers and trade organizations representing distributors and retailers committed to operating responsibly within the FDA-regulated marketplace and supporting an FDA regulatory system that delivers on Congress’s original harm reduction vision.
Our Members












Former Senator Richard Burr leads the coalition as its chairman. After nearly three decades in federal service as a US congressman and senator, Richard Burr is widely known as one of the premier authorities in healthcare and life sciences policy. Since his election to Congress in 1994 and through his tenure as Ranking Member of the Senate Committee on Health, Education, Labor and Pensions (HELP), Senator Burr has led many of the most transformative government initiatives in the healthcare and life sciences fields.
He is leading this coalition to help advance a modern, common-sense approach to regulating tobacco and nicotine based in science.

“We have hit a turning point in the technological advancements possible to enable the next generation of lower-risk alternative products, but this requires an agency willing to look at the science fairly and provide feedback and insights to applicants regarding CTP’s regulatory decision making.”
Former Senator and Coalition Chairman Richard Burr